Australian Instagram and TikTok star, entrepreneur, and lifestyle content creator known for her @justjessicalilly accounts where she shares uplifting pep talks, positive reminders, faith-based content, journaling, self-care, church outfits, and everyday lifestyle videos which has helped her amass over 220,000 Instagram followers and over 550,000 TikTok followers. She is also known for being the founder of the brand Just Joy. She began posting content on TikTok around 2021. She joined Instagram in August 2021 and began sharing content shortly afterwards. She founded Just Joy in 2024.