Instagram star who became a fashion influencer and specialized in capsule wardrobe collections. On her alisonlumbatis Instagram page, she has 480,000 followers who can see fashion inspiration, advice on fixing a wardrobe, and products she likes.' She founded the app Outfit Formulas, which is a functional wardrobe app which she created in 2014. She has also worked as a commercial actress including national spots for American Girl and Dick's Sporting Goods.