Social media star, entrepreneur, and self-proclaimed "Earth Traveler" with an online fanbase of more than 500,000 followers on his alex_abundance Instagram account. He has utilized his platform to promote meditation, gratitude, plant-based nutrition, and overall wellness. He has also advocated for the benefits of cannabinoids and ayurvedic herbominerals like Shilajit. His inaugural post on his Instagram account was dated April 6, 2016, and featured a selfie with the caption "Is this cute or nah?"