Most well known as a beauty and fashion YouTuber, she began vlogging her pregnancy journey and post-partum life in addition to keeping her beauty content going. Her channel has earned more than 150,000 subscribers. She created her YouTube channel with the username SarahHeartsSparkle in June of 2011. Her first video was titled "How To: Crimp, Curl, Wave and Straighten Hair With A Flat Iron."