Why is the internet freaking out about Frank Ocean's new album?

The enigmatic musician is on the cusp of releasing his highly anticipated third album exclusively on Apple Music. Or is he?

On the morning of Monday, August 1, 2016, a mysterious video began streaming on Frank Ocean's website. Set inside a spacious, warehouse-like room, the video mostly consists of a wide shot of workbenches littered with undecipherable carpentry equipment. Alternate angles of the room have shown a wall of boom boxes, as well as what appears to be Ocean sawing wood.

An Apple Music logo sits anchored on the video's top right corner, but to me it looks like a smug, winking face, one with a grin that suggests "I know something you don't know."

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