British TikToker, model, and lifestyle content creator known for his men's grooming, hairstyling, fashion, fitness, confidence, dating, and self-improvement content which has helped him earn more than 550,000 TikTok followers with over 12 million TikTok likes as well as over 420,000 Instagram followers. He is also known for founding the men's swimwear brand CC The Label. He moved to Australia when he was 18 years old while pursuing a soccer career before leaving the sport and beginning professional modeling in 2021. He began making TikTok videos during Australia's COVID-19 quarantine period. He founded the men's swimwear company CC The Label in 2022 after earning a bachelor's degree in business.
