TikTok personality known online as diego.arce who built his audience with street-interview videos asking passersby questions like "Cu nto vale tu outfit?" (How much is your outfit worth?) and "Cuicos o flaites?" (Posh or street?). His TikTok account has earned more than 490,000 total followers.' One of his most popular TikToks features him spraying a bottle of deodorant endlessly.