Digital content creator, blogger, model, and radio host. He posts about a wide variety of topics including fashion, travel, modeling, his relationship, and general lifestyle. He also hosts a radio show, and tests products, particularly tech ones, and posts his honest opinions on them. He grew up in a small town called Scampia located outside of Naples, Italy, and was an awkward teenager, stating that girls ignored his text messages throughout school. His father's work ethic and his mother who was a housewife gave him gave him strong values and principles. He gained international fame when he signed up for Facebook in 2009, which made him the first Italian influencer using the platform for marketing.