Content creator on YouTube best known as a fashion influencer, hair expert and lifestyle vlogger. Broken down, his videos included hair care tips and tutorials, seasonal fashion must haves, wardrobe essentials, men's personal problems and care, as well as nutrition content. He has accrued more than 1.1 million subscribers. He got started on YouTube with videos called "2017 Keratin/Smoothing Hair Treatment For Men" and "My First Video- Intro + How To Style 2017."