Stylist who is widely known for his eponymous YouTube channel, where he posts hair grooming, skin, and fashion tutorials. He is the creator of the Man for Himself lifestyle brand, and regularly blogs on his website of the same name. He earned his undergraduate degree in politics and history from the University of Glasgow before pursuing an MA in broadcast journalism at City University, London. After school, he worked in digital production and journalism for Channel 4, Sky, NBC Universal and ITV. He subsequently created and began regularly vlogging to his eponymous YouTube channel in 2013.