Also known as EmTalks or enshelx, she is a fashion, beauty, and travel blogger and YouTuber. She won Cosmopolitan's Blog Awards Newcomer in 2012 and has held interviews and vlogged backstage at fashion shows. She has reported from the Olympics and the BAFTAS. She started her blog in March 2012. It was originally called adayinthelifeofems and she only started it to get a spot in one of her university's courses. She soon realized that she liked it and decided to make it about things she was interested in, mainly fashion and beauty.