Advocate for cruelty-free beauty products who publishes beauty, hair, fashion, and fitness content to her popular self-titled YouTube channel. She surpassed 270,000 subscribers in June 2016. In 2014, she founded the vegan and cruelty free Arctic Fox hair color. She is also a partner at cruelty-free PLUR Makeup and RUX Cosmetics. She launched her YouTube channel in October of 2009, but did not begin posting makeup tutorials until the beginning of 2014.
