Best-selling author of novels such as Love is Vodka A Shot Ain't Enough, Flight of the Hilsa and Cafe Latte. He is the CEO of Sparrow ICE, an experimental marketing agency. He was in advertising before becoming a best-selling author. He worked with global advertising agencies like McCann, Dentsu and Publicis on brands like Nestle, Microsoft, Cisco, Honda, Canon and Pedigree.