Makeup tutorial, advice, fashion and lifestyle video content creator who also blogs on her self-titled site. Her YouTube channel surpassed 1.1 million subscribers in May 2016. She uses her exposure to create awareness to her audience about animal cruelty and bullying. She originally launched her YouTube channel on January 11, 2011 and posted her first video in June 2014. She began blogging in high school, posting creative writing as well as artworks. She originally thought she wanted to be a graphic designer.