Reality television star on ITV's The Only Way Is Essex and an entrepreneur, she owns the hair styling and product company Frankie Essex Hair. Being on The Only Way Is Essex is a family affair as her brother and various cousins are on the show centered around people who were born and raised in the English county. She started as a background character on The Only Way Is Essex, after her brother Joey Essex became a recurring character on the show's second season. When he was promoted to a starring role in the third season, she was promoted to a recurring character and later a main character.