Singer, vlogger, and beauty guru known for her BauerBirds YouTube channel, she has gained a following of more than 90,000 subscribers posting get-ready-with-me videos, song covers, and challenges to her fervent fans. She created her YouTube channel in December 2011 and followed with the debut video "1, 2, 3, 4 - plain white t's (cover by jess bauer)" in January 2012.