YouTube beauty and fashion guru, vlogger and blogger whose social media statistics include more than 1.8 million YouTube subscribers to her main NiinaSecrets channel, an additional 750,000 subscribers to her NiinaVlog channel, 1.7 million Instagram followers, 400,000 Facebook page likes and 220,000 Twitter followers. She got started on social media in 2010 when she created her main YouTube channel in June and her Twitter account in October.