Vocalist and co-founder of the band Deathstars who also founded the label Deathglam, a new genre within metal and rock music that combines glam and a darker kind of rock. He was previously a vocalist in the death and thrash band Swordmaster. He worked as a journalist in the Middle East, stationed as a reporter for the Swedish news during the war in Kosovo. He was also an editor and scriptwriter for numerous TV shows, including Survivor, Paradise Hotel, and Big Brother.