Beauty, lifestyle, and DIY crafting YouTuber, she is a German-language vlogger with over 800,000 subscribers on YouTube and 750,000 followers on Instagram. Her videos consist of hauls, tutorials, challenges, tags, and more. She created her YouTube channel in 2013 but only began making beauty videos and more in early 2014. By January 18th she had 100 subscribers, had jumped to 1,000 by March 26th, and to 10,000 by June 17th.