Born Sandra Prodanovic, she is a Serbian turbo-folk singer who released a self-titled 2011 album featuring her first nine recorded songs. She gained further attention for her 2012 single "Neko ce mi nocas napraviti sina" and 2013 track "Devojka tvog druga." She began her music career in 2007. Her first song was named "Afrika," a title taken from her stage name.