Focusing on makeup reviews, demos, hauls, subscription box unboxings and more, this beauty YouTuber runs the channel JAMbeauty89. She created the channel on April 7, 2013 because of her love for makeup. She studied musical theatre for two and a half years at Roosevelt University in Chicago, Illinois before moving back home to Indiana to study elementary education. She earned her Bachelor's degree in elementary education from IUPUI with a minor in music in 2014 before becoming a 5th grade teacher.