YouTube beauty specialist who is known for her eponymous channel. She is particularly known for her vlog entries that double as make-up tutorials and beauty advice videos. She created her YouTube channel on February 19, 2009. She initially posted cover songs, then took a hiatus from YouTube to pursue acting and modeling. She returned to YouTube, and posted her first makeup related video, "MAKEUP Cashmere "Dupe" Lip Tutorial," on March 3, 2015.